Years ago when I was working for a leading organization in the fashion retail segment, I was surrounded by designers, merchandisers and production experts. I loved my job because I was forever in the midst of fashionable clothes and discussions about clothes, seasons, colours, cuts, trims and samples. And most of all it was uber cute because it was all about kids fashion. I had mentally made notes then that when I had my child I would deck him up in adorable outfits and especially denim because it looks so good on babies, don’t you agree? BabyT already owns 6 pairs of shoes, a noteworthy denim collection with jeans in different shades, a t-shirt to match every cloth diaper he owns and has already taken over daddy’s wardrobe space.

As fate would have it, I now have a fashion event to go to this weekend so that I can marvel at the fabulous collection of clothes & accessories which are available to moms and babies today. This weekend sees the grand Junior’s Fashion Week come to Mumbai at Grand Hyatt on 30th September and 1st October and I am a part of the Mom blogger crew for #JFWMumbai. I get to experience all the action as it happens live and behind the scenes. And I promise to bring it all to you right in the comfort of your mobile screens.

But first a little bit about #JuniorsFashionWeek.

Junior’s Fashion Week is a children’s’ fashion runway event which showcases children’s apparel, footwear, accessories and décor and related services. Focusing on children aged between 4 to 15 years, the event captures the very essence of the children’s’ fashion & lifestyle industry. Lots of fun, laughter and cuteness are part of the package too. 🙂

This event focuses on the Autumn Winter collection. 15 handpicked brands will flaunt their collections, products and services to potential customers or industry partners. What I found really exciting was that among all the international and established brands, #JFW will have a special slot dedicated to Organic, Khadi and Handicraft and if you have been reading my blog regularly enough you would know my love for all things natural and organic and environmentally friendly. 🙂

What I also love about #JuniorsFashionWeek is that it will showcase some of my favourite brands which also house a kids collection:

Marks & Spencers, London, Allen Solly Junior, U.S. Polo Assn.

Fashion for kids works so differently than adult fashion. We might be able to wear something that ranks high on the style quotient but maybe a little low on the comfort levels. However, when it comes to children, comfort and style have to go hand-in- hand. That’s one of the reason I’m really keen to see the latest Autumn Winter collections by Allen Solly Junior, U.S. Polo Assn. Kids and Marks & Spencer, London. These 3 brands are known for their style, comfort and quality. Stay tuned in to my Facebook and Instagram to view their fabulous clothes and the amazing kids who will be showcasing them.

Give your kids wings to soar

 

Does your child love to flaunt their outfits, pose in front of the camera & maybe even pout (I know many who do)? Then register them to be a junior model with Junior’s Fashion Week. JFW provides a portfolio of services to its junior clients that include pre-event workshops, professional photo shoots, mentoring and grooming by celebrated fashion gurus and the opportunity to walk the ramp for reputed brands. It’s a once in a lifetime experience. So what are you waiting for? You can sign up them up here – Register your junior.

For more information and to join in on the countdown to #JuniorsFashionWeek go to their website here and also follow them on Instagram & Facebook. All the live action from the events will be featured here.

 

I am a part of the “official” blogger crew for #JFWMumbai and I along with my mom blogger partners will be sharing updates, snapshots and celeb spotting moments directly from the event. 😉 I do hope you are following my blog MommyingbabyT on Facebook and Instagram.


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